e.v.a.

art direction & graphic design

research
Tap and play is a research project aimed at understanding human behaviour in a public space. 


role: creative direction, spatial design, graphic design, editor, photographer and production engagement 


There was shouting at the boy who was hanging in the design. “How dare you ruin a design!!?”

If you, as a maker, have taken the freedom to change something in a public space with a design, should humans in this public space also have the freedom to change this design? The bicycle tunnel at the Parnassiaweg was transformed with three pieces of fabric. There was tapping and playing until one boy fell. It was said that the work had to be removed. As a maker, what conversation do you have with the environment, and how does the (un)touchable image of the design work in public space?





blue rope, OBS, iron nuts, 3x holographic fabric 50x200 cm, GoPro












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Tap and play is part of the project room for space.

How can you use the street as a public space, instead of a utensil to go from A to B. How you become consciously and actively aware of your presence in the public space. Individual gestures by different artists. A collective intervening of your daily routes throughout the city. To tilt your perspective in order to create a different awareness of where you are. Your location mostly find its meaning in relation to where you’re heading. - Leendert Vooijce











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